What benefits are there for using social media in business?

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Permalink Reply by Leif Hansen -SparkGuy on July 2, 2008 at 1:28pm

Well, for starters:

"More online conversations about your brand
A successful Social Media Marketing campaign leads to a lot more talk about your brand online. When your message works with your users, they will spread your message more effectively than tradition methods.

Quick turnaround
Hitting a front page of major social video, news and bookmark sites will send you huge amounts traffic and almost instantly. This doesn’t mean the traffic will equate to conversions, but it should generate momentum in the right direction.

Low costs
A comprehensive SMM strategy may provide a partial or full replacement of traditional advertising and marketing at a fraction of the costs.

Impact on search engine rankings
SMM campaigns bring you large amounts of backlinks that benefit your ranking in search engines.

Compatible with traditional Marketing
No one says you have to approach and embrace SMM full on. SMM campaigns can be run along side traditional marketing and advertising.

The power of recommendation
Would you rather buy from a faceless company or from a company that people recommend? We know that initiators and influencers play an important role the buying process and you can reach these people with SMM.

Sidestepping ad blindness
Traditional online advertising methods, such as, banner ads are seeing drops in the level of their effectiveness. As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods."

-from SocialMediaTrader.com)

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Permalink Reply by pandreson on September 2, 2008 at 4:55am

Access to special information, and the shared knowledge of the information created at all the chapter meetings and events we organize. As with most free services, we expect that certain areas of the site will have advertising which will not be a part of paying member’s experience.
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pandreson

Viral Marketing

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Permalink Reply by Leif Hansen -SparkGuy on September 2, 2008 at 2:31pm

Shared Knowledge...yes, that's a good one Pamela. Thanks!

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Permalink Reply by John N on December 1, 2008 at 3:54pm

Unfiltered feedback from customers can be valuable.

Still trying to figure out how to use for B2B marketing purposes for a services brand that is already well-established. Any ideas?

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Permalink Reply by Mouzy on December 2, 2008 at 1:18pm

Hi John,
Can you explain a bit more what you mean? What are your goals? Thanks! -leif

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