ClueKit2.0

I am putting together a brief yet (hopefully) enlightening "kit" of material to be used to bring the knowledge and excitement of social media to those without the internet/IT experience to appreciate how and what it can do for them. An Introduction to Social Media.
I am paring down the 95 theses of The Cluetrain Manefesto to as few as I can to be absorbed in brief. (So far down to 39, darn it is hard to chop that!)

I've got a few charts and studies that I am drawing from for numbers and saturation info, and some pdf/ppt bits that I would like to use (with credits given), -what is the protocal on using slides as printouts for a compilation, if credit is given? All slides or pdf pages used would have site addresses and creater info on them, and were available for download.

What do you think is a *must* have article, picture or statement for inclusion in such a ClueKit?

What was the "clue" that turned on your lightbulb?